PRODUCT DESIGN, USER EXPERIENCE, BRANDING
IBM, Watson Travel App
As a part of IBM’s global Cognitive Build Challenge, my team created an app that smooths the pains of coordinating group travel. To do so, it uses Watson™ AI to make automated travel suggestions based on individual and group preferences.
READ THE CASE STUDY
→
ROLE
TEAM
DELIVERABLES
The challenge
From personal experience, all members of the team agreed that coordinating group trips provided ample pain points that could have a cognitive solution. As the UX designer, I helped guide our conversation to focus on specific pain-points for a specific user - a Milennial traveler.
1. Coordinating group travel is difficult, esp. getting a group to commit to a basic itinerary.
2. Young travelers want a unique “authentic” experience tailored to their preferences, not something pre-packaged or ‘one-size fits-all’
3. No trip is perfect - users need options when the unexpected interferes with their plans.
READ THE CASE STUDY
→