Users were asking for open source technology, and IBM needed to adapt to stay relevant.
So, IBM decided to open up a legacy product, Websphere Liberty (a framework for building apps) - which meant essentially offering the key parts for free.
However, using the iconic IBM brand wasn’t appropriate for the community we were trying to reach; we needed a completely new approach.
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Solution & impact
I designed, pitched, and executed a new brand identity for Open Liberty after extensively researching our target audience and market. I designed the web experience and information architecture for Open Liberty from scratch: a 7-page website and documentation microsite. I also created fun branded assets like t-shirt designs and stickers.
These combined with my team’s efforts created a community of 40k users and garnered over a million downloads of Open Liberty since its launch in 2017.
Additionally, Open Liberty won IBM Hybrid Cloud’s 'Outstanding innovation Award' in 2017 and Indigo Design awards for 'UX, Interface & Navigation' and 'Branding' in 2019.