I was tasked with opening up a legacy IBM product to a new audience, through a rebrand that included a new website, interactive reference material, logo, merch, social media presence etc. After many rounds of review, end product is a fun, memorable and trustworthy brand.
Role: Design & Branding lead Team: 8 Developers, 2 Offering managers, 5 designers (inc. manager, researcher, and another visual on a per case basis)
Impact: Created a community of 40k users from scratch and over a million downloads of Open Liberty since its launch in 2017.
Want to see more of the deliverables from this project? Check this out!